Showbiz Sandbox 258: Bill Cosby Gets Schooled In Celebrity Social Media

A social media campaign meant to promote Bill Cosby’s Netflix special seriously backfired last week after allegations the comedian sexually assaulted several women resurfaced. Karen Woodward, a leading entertainment industry social media consultant, stops by to explain what went so wrong and how the past can haunt celebrities who carelessly try their hand at social marketing.

Jumping on Twitter or Facebook may look easy, but if not thought out properly a social media campaign can quickly misfire in a major way. Woodward provides pointers on how to avoid the missteps Cosby made and some basic principles for how celebrities should use social media.

We also hear from a movie distributor who educates us on the math used to forecast the box office for a film’s theatrical release. Turns out it’s not easy to open a movie to more than $100 million, but it’s not impossible either. In fact, the long-held belief that lengthy running times present a big obstacle to nine-figure debuts isn’t quite accurate.

Of course, we also cover the week’s top entertainment news stories including the launch of YouTube’s streaming music service, Hachette and Amazon settle their dispute over e-books and Sony makes it easier to cut your cable cord.

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Showbiz Sandbox 257: Debating President Obama’s Position On Net Neutrality

President Obama finally weighed in on the battle over net neutrality calling for the FCC to reclassify broadband providers as utilities under Title II of Telecommunications Act. This inflamed the war between those who believe such a move is mandatory and others who fear bureaucratic regulation will have the unintended consequence of throttling future development and investment in technology. We do our best to debate both sides of a very contentious issue.

Leaking copyrighted content online however, is an issue everyone can agrees is bad. Marvel Entertainment showed how to handle just such a scenario with aplomb when a leaked copy of the trailer for their highly anticipated sequel to “Avengers” hit the Internet before its official release. We’ll fill you in on Marvel’s immediate and exemplary response.

While we’re on the subject of responses, there’s no question how Taylor Swift’s new album was received by her fans. They gobbled up more than 1.2 million copies during its first week on sale. That’s more than the next 106 albums on the weekly sales chart combined.

Of course, we also cover the week’s top entertainment news stories including Lemony Snicket on Netflix, Matt Damon returns to Jason Bourne and Pixar gears up for another “Toy Story”.

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Showbiz Sandbox 256: A Proposal For Fixing Television Ratings

Thanks to mobile devices, laptops, streaming video, DVRs and good old fashioned live viewing, it’s never been easier to watch your favorite television shows. However this explosion of viewing options has made it harder to keep track of how many people view each show, precisely when and on what device. Despite the difficulty of getting accurate figures networks still feel the need to report overnight ratings even if they don’t reflect a program’s total viewership.

We propose taking a new approach to television ratings that might fix this problem. For starters stop making a distinction between broadcast and cable networks. Same goes for differentiating ratings based on a show’s specific time slot or which day it airs on. And those are just a few of the suggestions we debate.

Another complicated issue the entertainment industry is grappling with is net neutrality. The FCC is reportedly weighing a “hybrid” solution to open Internet legislation which would classify entities as either wholesale or retail providers. Granted, there is no clear cut way to make such categorizations and consumers could wind up getting stuck with higher broadband fees, but why quibble over details?

Of course, we also cover the week’s top entertainment news stories including why Robin Thicke and Pharrell Williams may be headed to court to defend their hit song “Blurred Lines”, movie theaters ban the use of wearable devices like Google Glass and Taylor Swift once again dominates album sales.

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