Showbiz Sandbox 258: Bill Cosby Gets Schooled In Celebrity Social Media
November 17, 2014
A social media campaign meant to promote Bill Cosby’s Netflix special seriously backfired last week after allegations the comedian sexually assaulted several women resurfaced. Karen Woodward, a leading entertainment industry social media consultant, stops by to explain what went so wrong and how the past can haunt celebrities who carelessly try their hand at social marketing.
Jumping on Twitter or Facebook may look easy, but if not thought out properly a social media campaign can quickly misfire in a major way. Woodward provides pointers on how to avoid the missteps Cosby made and some basic principles for how celebrities should use social media.
We also hear from a movie distributor who educates us on the math used to forecast the box office for a film’s theatrical release. Turns out it’s not easy to open a movie to more than $100 million, but it’s not impossible either. In fact, the long-held belief that lengthy running times present a big obstacle to nine-figure debuts isn’t quite accurate.
Of course, we also cover the week’s top entertainment news stories including the launch of YouTube’s streaming music service, Hachette and Amazon settle their dispute over e-books and Sony makes it easier to cut your cable cord.
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Karen Woodward’s Website
http://www.karenwoodwardonline.com/
‘The Long Haul’ #1 Title Worldwide
http://www.publishersweekly.com/pw/by-topic/childrens/childrens-book-news/article/64722-long-haul-1-title-worldwide.html
Christopher Nolan’s ‘Interstellar’ Breaks Records in China
http://www.hollywoodreporter.com/news/global-box-office-christopher-nolans-747516
Film Distribution Math Allows For Box Office Forecasting
http://www.sperlingspeaks.com/post/102974198181/film-distribution-math
Christopher Nolan Breaks Silence on ‘Interstellar’ Sound
http://www.hollywoodreporter.com/behind-screen/christopher-nolan-breaks-silence-interstellar-749465
Movie Theater on ‘Interstellar’ Sound Complaints: Take It Up With Christopher Nolan
http://www.hollywoodreporter.com/news/movie-theater-blames-christopher-nolan-748866
Amazon and Hachette Resolve Dispute
http://www.nytimes.com/2014/11/14/technology/amazon-hachette-ebook-dispute.html
YouTube Unveils New Subscription Service ‘Music Key’
http://www.rollingstone.com/music/news/youtube-unveils-new-subscription-service-music-key-20141112
No. 1 With a Bullet: ‘Nadeshot’ Becomes a Call of Duty Star
http://www.nytimes.com/2014/11/16/technology/esports-call-of-duty-nadeshot-celebrity-success.html
PlayStation Vue Is A Cloud-Powered Broadcast TV Service
http://www.engadget.com/2014/11/13/playstation-vue-sony-tv-service/
Sirius XM Has Setback in Lawsuit
http://www.nytimes.com/2014/11/17/business/media/judge-rules-against-sirius-xm-on-royalties-in-suit-by-the-turtles.html
BEA, BookCon Will Have Separate 2015 Dates
http://www.publishersweekly.com/pw/by-topic/industry-news/bea/article/64711-bea-bookcon-will-have-separate-2015-dates.html
Alleged Bill Cosby Rape Victim: “Why Wasn’t I Believed?”
http://www.hollywoodreporter.com/news/alleged-bill-cosby-rape-victim-748859
Bill Cosby ‘Late Show’ Appearance Canceled After Rape Allegations Resurface
http://www.hollywoodreporter.com/live-feed/bill-cosby-late-show-appearance-749389
Bill Cosby Memes Shame Comedian for Rape Allegations
http://www.hollywoodreporter.com/news/bill-cosby-rape-allegations-repeated-748027
Bill Cosby Axes Meme Generator After Focus on Sex Assault Allegations
http://www.latimes.com/entertainment/gossip/la-et-mg-bill-cosby-meme-generator-20141110-story.html
‘An Open Secret’: Film Review
http://www.hollywoodreporter.com/review/an-open-secret-film-review-749444
Check out our latest podcast to hear why “Interstellar” literally COULDN’T have made more than about $70 million its opening weekend when you look back. Hint: running time has nothing to do with it. Your desire to see the movie? That did! We also dive into how social media blew up in Bill Cosby’s face and embroiled him in a scandal that has been brewing for years.
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