Showbiz Sandbox 65: Hollywood’s Love/Hate Relationship With Twitter
August 2, 2010
Last summer a number of movies had enormous box office drop offs in their second day of release and studios blamed it on what they termed the Twitter Effect. Daniel Frankel from The Wrap joins us to explain how the social media trend that was going to revolutionize word-of-mouth hasn’t demonstrably done so. Platforms such as Facebook, MySpace and even text messaging seem to influence moviegoers more than Twitter. That hasn’t stopped studios from finding modest success on Twitter by purchasing trending topics.
A number of big television news stories broke over the past week thanks to the annual Television Critics Association press tour. Ellen DeGeneres resigned as a judge on “American Idol”, but Fox may be replacing her with Jennifer Lopez. Meanwhile, Stephen McPherson, the president of ABC, abruptly resigned under a cloud of controversy relating to rumored sexual harassment investigations and was promptly replaced by ABC Family topper Paul Lee.
In the music world Kanye West may be hoping the Twitter effect will help boost sales of his upcoming album. The hip-hop star made headlines by opening a Twitter account and turning up at Facebook headquarters to entertain employees.
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Showbiz Sandbox 46: Hollywood’s Latest Meme Is 3D
March 22, 2010
A “Wimpy Kid” couldn’t beat “Alice In Wonderland” at the box office this weekend. The higher price for 3D tickets has turned “Alice” into Tim Burton’s most successful film. And Hollywood studios have definitely noticed how well audiences are responding to 3D. The new format is so hot that, much to the annoyance of James Cameron, they have gone back to convert some upcoming releases to 3D, such as “Clash of the Titans”.
With thirty three 3D films presently slated for release in 2010 this has managed to create a bottle neck at movie theaters where there is usually only enough room to show one 3D film at a time. It’s gotten so competitive that Paramount has told theater owners that if they don’t play “How to Train Your Dragon” on their 3D enabled screen, they won’t send them a 2D print. But that means “Alice’s” engagement will be cut short. Beginning to see the problem?
While movie theaters don’t have enough 3D screens and too much content, the exact opposite is true in the home. Television manufacturers are selling 3D enabled televisions but there is nothing to watch. Have no fear though, Major League Baseball, NCAA basketball and the PGA Masters all have plans for 3D broadcasts. Read more
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